Executive Assistants Aren’t Going Anywhere, Even in an AI World

AI is impressive. It can sort your inbox, schedule meetings, and even write emails. But here’s the catch: it doesn’t know you.

It doesn’t know that you prefer calls after 10am, that your boss likes meetings under 45-mins, or that your client’s daughter passed her exams and you’d like to send a card.

That’s where an Executive Assistant comes in. We’re not just task managers, we are relationship builders, gatekeepers, and sounding boards. We know when to push back, when to chase, and when to pause.

AI can help with the admin. But it can’t read the room, protect your time, or handle sensitive conversations with tact. It won’t remind you to take a break after a tough week, or flag that a meeting might be better handled by someone else.

The best Executives I’ve worked with see their EA as a strategic partner. Someone who helps them think, plan, and breathe.

Yes, AI is changing the game. But it’s not replacing the human touch. And in business, that touch remains one of the most valuable assets.